Personal Selling and Direct Marketing - Research Paper - Spencermadden
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Investopedia, Direct marketing is an advertising campaign that aims to gain an action such as an order, a visit to a store or Web site, or a request for further information from a group of consumers in response specific communication from a marketer. The communication may take many forms such as mail, telemarketing, direct e-mail marketing, and point-of-sale. Reasons for moving to direct marketing and the objectives of the marketer.