We are living in 21st century. And the whole world is interlinked with each other which is another name given as globalization. In this scenario we cannot neglect the importance of multi national corporation. Since economic liberalization we have been seeing the entrance of many MNC's in Indian territory. MNCs have a bilateral role for India.
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As the rapid growth rate of economic environment in current world market, economic globalization is affecting emerging countries economic development by increasing oversea business activities such as FDI, export-import, also the culture communication between different countries are interacting and influencing each other during diplomatic business activities. The globalization also simulates innovation and creativity in the emerging countries; it encourages the spirits of entrepreneurship and drives the emergence of innovative business models. China as one of the fastest growing countries in efficiency-driven economy system, where economic growths are based upon manufacturing in domestic markets, outsourcing, and exporting products to foreign. Over the last three decades, China has experienced extraordinary economic growth and development and has been successfully integrated into the global economy. Though the overall economic system of China has been significantly revolutionized, the political regime has remained inherently authoritarian and the government essentially monitors the capitalistic practices that occur in many sectors within the country.
Much ofthe blame lies with the multinationals themselves. They need to understand how their new partners are different from the ones at home. Khalil Alkanaani discusses the global logistics and marketing strategies under globalisation, in which companies must take the necessary steps to overcome the risk that are associated with foreign markets, as well as, restrictions and policies.