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Please join StudyMode to read the full document. Products must cut through several price points and fragrances to satisfy everyone. Toilet soaps are marketed through 5 million retail stores of which 3. The market size of the Indian soap industry is around Rs. It can be classified into four categories namely premium, popular, economy and carbolic soaps.
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Affecting Customers Loyalty. Background and Justification for Selection of the Topic. In addition, Wal-Mart is the world's second largest food retailers. After the year , Wal-Mart becomes an international company, it expanded its business in 26 countries outside the United States Walmart,
It seeks to probe into the nature and extent of impulsive buying consumer behaviour. This is followed by a series of studies conducted to empirically identify the underlying phenomenon behind the impulse buying. It deciphers the characteristics of individual consumers such as demographics and behavioral variables so as to understand what people want. It also assesses how groups such as family, friends and society in general influence consumers Sandhusen, Richard L,