After decades of brain drain in rural America, Tulsa Remote is working to attract a diverse group of remote workers to live in Tulsa, Oklahoma. Read the Transcript. This research, in a mobile game context, shows the importance of recognizing the short- and long-term effects on customer retention when managing the tradeoffs between free and paid aspects of freemium products. Can Dove maintain both its market position and social impact in the future? A framework and method for measuring and monetizing product impact across industries, applying it to two competitors in the consumer finance space.
Journal of Business Research
Journal of Business Research - Elsevier
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Research Paper on Marketing
Academic publishing is the subfield of publishing which distributes academic research and scholarship. Most academic work is published in academic journal articles, books or thesis ' form. The part of academic written output that is not formally published but merely printed up or posted on the Internet is often called " grey literature ". Most scientific and scholarly journals, and many academic and scholarly books, though not all, are based on some form of peer review or editorial refereeing to qualify texts for publication. Peer review quality and selectivity standards vary greatly from journal to journal, publisher to publisher, and field to field.
As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics. Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field for example; augmented reality, or people sentiments towards Artificial Intelligence , or a unique research topic that intrigues your audience. While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers. Here are a couple of factors you ought to keep in mind while selecting a topic:.