For example, Seventh Generation, a Vermont-based company that makes personal and household cleaning products, adheres to a model of deeper business purpose see Chapter 8 "Case: Marketing Sustainability: Seventh Generation Creating a Green Household Consumer Product". Everything that the company does focuses on the triple bottom line of people, planet, and profit for the greater good. From their products—which are made using only natural, recycled, or renewable materials—to their philanthropic efforts that seek to help create a sustainable community, Seventh Generation employs a well-integrated sustainability vision and strategy. A strong sustainability strategy includes understanding how the company impacts the people and environment in which it operates and consciously applies sustainable practices throughout every element of its business.
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Green marketing can be defined as promotional strategy designed to promote product or services based on environmental factors or awareness. In simple words, green marketing promote sustainable consumption. It emphases consumer needs with an effort to improve the environmental attributes of products. The study further delves in to the green consumer segment.
Informative Essay Sample: Tesla Motors
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