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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. Content marketing starts with identifying the customer's needs. After that the information can be presented in a variety of formats, including news, video, white papers , e-books , infographics , email newsletters, case studies, podcasts , how-to guides, question and answer articles, photos, blogs , etc. Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy. Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation.
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