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Case study on sales and distribution management ppt

Embed Size px x x x x Sales management is the attainment of sales force goals in an effective and efficient manner through planning, training, leading, and controlling organizational resources Sales management is planning, direction and control of personal selling. This essentially includes recruiting, selecting, equipping, assigning, supervising, compensating and motivating the sales force Objectives of Sales Management Generate sales and earn revenue Providing Profitability Improving Market Share Improving Corporate Image Selling concept proposes that customer will not buy enough of an organization's products unless they are persuaded to do so through selling effort. Where as Marketing concept proposes that to achieve success, the focus should be on organization's ability to create, communicate and deliver a better value proposition 1.
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Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales. Breadcrumb Home Guides Sales and marketing Digital marketing Advantages and disadvantages of digital marketing. Develop a digital marketing plan Advantages and disadvantages of digital marketing.
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Companies entering markets in developing countries learn quickly that they need to work with local distributors—but those partnerships nearly always blow up in the end. Much of the blame lies with the multinationals themselves. They need to understand how their new partners are different from the ones at home.
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Sales are key to revenue and happy employees. However, you will only gain repeat customers if you effectively deliver a product and ensure that users can receive item information easily. This is done by using a distribution strategy while effectively leveraging distribution software that aligns with your business needs. There are two main distribution strategies: direct and indirect. In this article, we will explore the intricacies related to both of these methods, how to choose the best strategy for your business, and some ways to improve the selection and distribution processes.
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