As the name of the section indicates, the goals and objectives of a small business are in a nutshell the goals that it needs to achieve to be able to fulfill its mission statement. Once the larger picture has been expressed in the form of a mission statement , the next order of business that Felix Gonzalez will have to tackle will be to state just what his goals and objectives need to be so that the business can successfully accomplish what it has set out to do in its mission statement. A goal is the end game. Where do you want to be at the end of a process?
Boeing Strategy Analysis: Business Plan & Objectives
Prepare an Investor-Ready Business Plan
A business plan is a foundation, or rather a springboard, towards the establishment and growth of a new business. A business plan is an essential tool for companies raising capital —and your business plan needs to be investor-ready. An investor-ready business plan is a document that has been professionally prepared to meet the needs of both venture capitalists and angel investors. They will want to see specific information in your well-crafted plan that allows them to feel comfortable investing money into your business. So, as you write this document, make sure to think with an investor's eye.
This article provides a detailed business plan outline as well as a step by step guide to writing a business plan. I encourage you to read this article in relation to our series of articles on how to write a business plan. Below is our recommended business plan outline. Every company is different and the business plan needs to be tailored to reflect that, therefore this is more a guideline than a strict template.
An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content. Think of the executive summary as an advance organizer for the reader. Above all else, it must be clear and concise.