For the latest authoritative marketing news, trends, and case studies on social media influencers, top YouTube stars, and influencer marketing, subscribe to our industry digest newsletter! With over , audio books, Audible, an Amazon company, looked to top YouTubers and YouTube channels to drive both awareness and conversions for their membership service. Audible is one over several recognizable brands leveraging the power of video marketing on YouTube by strategically partnering and sponsoring high-traffic YouTuber channels see also how Lynda. Additionally, audiences who start their online browsing on the YouTube homepage similar to turning on a TV is up three-fold, also year upon year. Here are key examples of how top YouTube stars integrated brand sponsor Audible into their video content:. Popular prank channel and YouTuber Roman Atwood integrates Audible into his vlog by poking fun of himself starting
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Legendary exotic car maker Lamborghini decided to shift gears on production and build a new smart factory from the ground up for its new Urus — the world's first 'super sport utility vehicle. The famous auto manufacturer turned to KPMG's experts for their guidance and collaboration as it set out to build what would be its first factory of the future. The i4. And with a clear understanding of the needs and preferences of the targeted market segment, the client and KPMG collaborated on a comprehensive i4. With a strategic i4.
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Social media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception. These digital platforms offer the potential to enhance worker productivity by fostering connections with colleagues and resources around the globe. At the same time, employers might worry that employees are using these tools for non-work purposes while on the job or engaging in speech in public venues that might reflect poorly on their organization. A Pew Research Center survey of 2, American adults including who are currently employed on a full- or part-time basis conducted Sept.
Decrease churn. Increase customer lifetime value. Reduce cost to serve. Attract and retain talent.